How to Get Google Review Star for Your Website

It's long been known that what customers have to say almost your business carries more weight than what y'all accept to say about your business, no matter how slap-up your services or how genuine your messaging may exist. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, simply the quality of those reviews.

And then Google reviews impact your ability to acquire new customers not only through your reputation, but as well through your rank. And that's why we're going to cover 17 effective strategies y'all can put into place to get a steady stream of positive Google reviews coming in about your business. Nosotros'll cover:

• The importance and bear on of Google reviews specifically.
• The best and most efficient ways to go more than Google reviews.
• Examples of these strategies with sample text so that yous're not starting from scratch.

And then if you're looking to boost your reputation, rank, and ultimately your revenue, keep reading for these Google review pro tips.

The benefits of more than Google concern reviews

A Google review may be a quick and simple procedure, simply the benefits are ongoing. The more than people you lot tin go to leave a Google review for your concern, the more you'll be able to accomplish in the way of business organization objectives. If you're not yet placing emphasis on Google business reviews, now's the fourth dimension to alter that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:

• More than reviews, more than leads
  Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building upwards your reviews builds up the likelihood that a Google searcher will engage with your concern upon finding it.
• More positive reviews, more purchases
  Consumers inquiry and read reviews before making buy decisions. In fact, they read a minimum of 10 reviews earlier feeling confident in making a decision. The more Google customer reviews you have, the more likely a purchase is to be made.
• Higher reviews, higher rank
  Google rewards businesses that have frequent and positive reviews. They are a definite local SEO ranking gene, as confirmed by Google itself.

Information source

• Lots of reviews, lower costs
  There are no fees to leave reviews or to respond to them. Positive endorsements for your business on your Business Profile serve as free Google advertising for your business concern on the world'southward nigh trusted platform.

The initial requirements for obtaining Google reviews

A very of import thing to notation here is that in guild to become Google reviews, a few things need to exist in place:

1. You demand to know Google'southward policies
   Y'all must follow Google's Terms of Service when soliciting reviews. This means yous should not offer any rewards and should ask your customers whether they seem to have had a positive or negative experience.
2. Your business needs to exist a "Place" on Google Maps.
   This will give you a Google Business organization Profile on which customers can get out reviews.
3. You need to take your Google Business concern Profile verified.
   Creating a listing on Google Maps (which automatically creates a Business concern Contour) does non give you control over that listing. You need to create a Google My Business account and verify ownership of your Business organization Profile through that business relationship.

The steps to create a Google Maps listing and verify information technology through Google My Business are hither.

These steps are crucial because not simply are they prerequisites to the strategies below, only they besides allow you to reply to and manage the influx of reviews yous'll be getting once y'all implement the tactics in this post.

How to get more Google reviews

Alright, now that you know the impact of Google reviews on your reputation and ranking, and take the verified Business concern Profile through which to manage them, it'due south time to get more of 'em. These 17 strategies beneath will assist you to practise just that.

1. Offset, know the process

It takes nearly a infinitesimal for a client to write a Google review. Like shooting fish in a barrel enough, correct? Well, there'southward a process to get there. The customer has to:

1. Open upwardly Google Maps
2. Search for your business organisation
3. Click on it to pull upwardly your Google Business Profile
4. Scroll down to the reviews section in your profile
5. Click write a review

Customer: You lot have been amazing. How can I leave you a review?

Would you rather have to say:

A Google review would be great! Merely search for u.s. on Google Maps and when you pull upwards our list, scroll down to the review department and at that place will be a button there to write a review.

Or

A Google review would exist dandy! Merely go to our website and there's a link right at that place to do information technology.

2. Create a Google review link shortcut

Your customer has to go online to write the review, regardless, then create a review shortcut link and put it on your website.

Go to your Google My Business organization account, click the Home tab, and find the "Get your offset review" (or "Get more reviews") menu. Click "Share review form" and copy the link to your clipboard.

Y'all'll meet this:

3. Shorten your review shortcut

It's easy plenty to drop this link into a push on your website or hyperlink information technology through shorter anchor text. But there are plenty of offline methods of getting Google reviews for which this middle sore of a string volition not work. Thankfully, in that location are free link shorteners out there like bitly.com through which yous can shorten and even customize your review link.

Okay, now that y'all've got a nice and make clean review shortcut link, information technology's fourth dimension to wait at various ways to nowadays this link to customers to go more Google reviews for your local business concern.

4. Link out to your Google reviews page from your website

If a client wants to leave a review for your business, the first place they're probably going to look is your website. Provide a articulate and clutter-free call to activeness that is intuitively piece of cake to find, as with the example below:

In this case, clicking on "hither" takes the user directly to the review section of the home inspector's Google Business organization Profile which lives in the SERP.

5. Create a Google reviews page on your website

While the in a higher place method works, an fifty-fifty ameliorate 1 is to dedicate a full website page to Google reviews (or reviews in full general), accessible from your main navigation menu. The page should contain both a CTA to write a review but also include existing reviews. These not just encourage prospects to become a customer, but too requite that added inspiration for an existing customer to leave a review.

You tin can populate your reviews folio via screenshots, but ideally, you want them to exist in text form. The reason for this is that reviews are oftentimes keyword-rich, then including them on your website in a manner that Google'southward crawlers can "read" makes for a smashing small business SEO strategy.

That being said, you may want to come up with a template where you tin copy and paste the text in. In that location are also platforms and plug-ins that let y'all to aggregate your Google reviews onto your website automatically.

six. Include a Google review CTA in your footer

In addition to or instead of having a designated page for Google reviews (or reviews in general) on your website, you lot may also want to include it in your website footer. This manner, you don't have to worry about deciding where or where not to include the CTA. The below case uses images, merely ballast text will do but fine.

7. Create "leave us a review" cards

This is an offline method of getting more Google reviews, for which your shortcut link from #3 comes in handy. Accept concrete cards made upwards that says something to the issue of:

"Review Us on Google! Your Google review helps others who need our services to find our business. Plus, your feedback equips us to keep serving y'all all-time. Accept a infinitesimal to charge per unit and review us at scrap.ly/WordStreamreview. Thanks!"

viii. Enquire for Google reviews in person

Having a practiced conversation with a customer in your store? Merely finished a solid support call in which the customer felt eternally grateful? In your interactions with clients, there are many opportunities to enquire for Google reviews. Here are some scenarios and examples of asking for reviews:

• "I'm and then glad to hear how happy y'all are with our business organization. Hey, if y'all wanted to go out that in a Google review, you'd help a lot more than people like yourself to observe u.s.a.. "
• "This feedback is super helpful. You know what would be awesome is if yous shared that feedback online for other customers to see."
• "I'm so happy nosotros could assistance you. If you wouldn't mind sharing a judgement or ii in a Google review, that would assistance us a ton."

And then y'all take that compact little card that has the link on information technology, or a link to your review page on your website that makes it piece of cake peasy for them.

9. Emphasize to customers how quick and easy it is

So by now, yous know how like shooting fish in a barrel it is to leave a Google review, merely your customers may not. Plus, review author'southward block is a thing. An exuberant or long-time customer may have a hard time distilling everything they dearest near your business organization into one review. And and so in that location are those who have a hard fourth dimension articulating what's on their mind. And so when y'all're encouraging a review, it might be helpful to:

• Tell them they tin can leave a star rating without writing anything (if applicable).
• Remind them that if they do write, the review need only be 1 or two sentences.
• Employ terminology like "leave a review" or "drop a quick review" instead of "write a review," as information technology might experience less cumbersome.

10. Run a Google review e-mail campaign

Whether via personalized letters or a larger blanket campaign, email marketing is another effective manner to get more than Google business reviews. Just exist articulate in your ask—don't try to saccharide coat information technology, beat around the bush, or coerce customers into leaving a review. At that place's nothing wrong with asking them to exercise something that will help other future customers brand informed decisions. Plus, when you have happy customers, yous'd exist surprised at how willing they are to write a review. As long as the process is clear and y'all make it fast and easy to do, yous're likely to go warm responses to your request.

Fact: 86% of consumers are willing to write a review.

11. Include Google review opportunities in surveys

Asking your customers for their feedback lets them know that you value what they have to say and have their all-time interests in mind. If you've gotten someone to fill out a poll or survey, they're already in the proper mindset. See if you lot tin can take advantage of their momentum past asking them to review your business on Google while they're at it.

12. Enquire for reviews on social media

Social media platforms are great for conversational marketing and transparency. Post a screenshot of your best review and ask your customers to leave their ain feedback (including your make clean and uncomplicated Google review shortcut link). Remind your followers that this is an opportunity for them to innovate someone else but like them to the benefits they feel from working with your business.

Platforms like Facebook have their ain review system, and so continue this in mind when reaching out in this regard.

13. Get Google reviews from vendors and partners

Vendors and partners may non exist customers, merely they tin attest to what it'due south like to work with you on a regular basis. They also might be more willing to leave a Google business review if you write ane for their business concern first.

14. Respond to your existing Google reviews

When you respond to your customers' Google reviews, you are letting new potential reviewers know that you lot heed to customer feedback and that it's worth their fourth dimension to write their own review. In that location are two means in which responding to reviews can become you more reviews.

• Positive reviews:Existence specific, timely, and grateful in your responses to positive reviews will beget more than positive reviews.
• Negative reviews:Responding promptly and politely to negative reviews and actually resolving the outcome can oftentimes result in the conversion of a negative review into a positive 1.

Amidst consumers that read reviews, 97% read businesses' responses to reviews.

15. Create a Google review pedagogy video

Even with a shortcut link, some customers might still exist more likely to write a review if they encounter what the procedure looks like. In this case, creating a quick video on how to get out a Google review for your business may be just what you need. And with today's tools and engineering science, DIY at-habitation marketing videos are easier than ever. Here'south an example from a home security supplier:

16. Include your Google review link in your email signature

Calculation a link to review your business on Google in your email signature is a bang-up fashion to ask for more Google reviews without really asking! Something like:

• Take we helped you? Assist others to find united states by leaving a Google Review!
• Happy with [Business Proper name]? Exit a review here.
• Let others know about [Business Proper noun].

This can exist specially effective if you communicate on a daily basis with clients via electronic mail.

Examples of request for Google customer reviews

Coming upward with the words to really inquire for a Google review can sometimes exist hard, and so here are some basic phrases yous can apply for starting points or inspiration:

• Reviews on Google help us to help more people similar you lot. When you accept a infinitesimal, please share your feedback about our concern!
• Got a minute to review us on Google? We'd dearest to become your feedback.
• Thank you for choosing our business! Let united states of america know how we're doing by dropping united states a quick Google review!
• We appreciate your input! Help us continue providing the best service by posting a review on Google.
• Leave united states a quick review on Google! This helps people who need our help to observe us.

How to leave Google reviews (without the shortcut link)

While your shortcut link turns writing Google reviews into a 1-step process, it's notwithstanding good to know the steps merely to accept all of your bases covered. Plus, you may desire to leave reviews for other local businesses in your community who may not have the shortcut link. So hither's how to exercise it:

How to leave a Google review on mobile

1. Go to the Google Maps app
2. Search for the business name
3. Tap on the listing
4. Tap the "Reviews" tab in the listing.
5. You'll see a "Charge per unit and review" department where you tin can give the business a star rating. Once you select the star rating, you lot'll have the option to write a review nearly the experience.

How to leave a Google review on desktop

1. Become to Google.com/maps
2. Search for the business name
3. Click the list
4. Scroll down to "Review summary"
5. Click on "Write a review"

Alternatively, you can click on the star rating directly below the business's listing title. This will have you straight to the review pane, which has an pick to write a review.

For either of these methods, you will be asked to charge per unit the business concern from i to v stars. You lot can add together comments or even images of the location and offerings (provided they abide by Google'south review posting guidelines). Then, to publish, y'all'll simply need to click "Mail service."

Make Google business organization reviews a habit

The fact is, consumers trust what other consumers have to say. In fact, many people feel that reviews posted by strangers are just as reliable as personal recommendations. Employ that to your advantage. Make a habit of asking your customers to review your business on Google. Every bit long equally you make it as easy as possible to do, you are likely to get more Google business reviews showing upward on your listing and therefore reaping all of the ranking, reputation, and revenue benefits it has to offer.

To sum information technology all up, hither are the 16 best ways to go more Google reviews:

1. Brand sure you have a verified Google Concern Profile
2. Tell customers how to do it
3. Link out to your contour from your website
4. Create a brusk and clean Google review link shortcut
5. Take a reviews page on your website
6. Include a Google review CTA in your footer
7. Create "go out us a review" cards
8. Ask in person
9. Emphasize how easy information technology is
10. Run a Google review email campaign
11. Include review opportunities in surveys
12. Ask your social media followers to review your business organisation
13. Request reviews via social media posts
14. Include your review link in your email signature
15. Answer to existing reviews
16. Create an explainer video.

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Source: https://www.wordstream.com/blog/ws/2020/09/16/get-more-google-reviews

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